Keystrata
Building an AI-Native Visual System & Multi-Channel Campaign
Role: Art Direction, Creative Strategy, Workflow Engineering, Brand Design
Tools: Midjourney, Claude, MCP, Flora, Adobe Creative Cloud
THE CHALLENGE
Key Strata is a speculative B2B cybersecurity brand exploring how AI-assisted creative workflows can build and scale a distinctive visual identity.
The challenge was to move beyond conventional cybersecurity aesthetics and translate complex technical concepts into an approachable, human-centered visual language—while maintaining consistency across multiple marketing channels.
Art direction and Visual System
Inspired by mid-century editorial illustration, the visual identity combines isometric compositions, tactile textures, structured linework, and a restrained color palette.
I established a set of visual guardrails around perspective, lighting, texture, and color hierarchy, creating a recognizable system that could flex across different technical topics without losing its identity.
AI Workflow & Production
Rather than using AI as a standalone image generator, I engineered a connected creative workflow:
Midjourney: Explored initial art directions, visual metaphors, and illustration styles.
Claude + MCP: Connected Claude to Flora, using it to interpret creative briefs, direct visual generation, and apply established brand rules.
Flora: Generated and iterated on topic-specific illustrations within a consistent visual framework.
This transformed AI generation from isolated experimentation into a repeatable, art-directed production system.
