Hey! 👋
When I'm not directing campaigns, I'm tending an increasingly ambitious houseplant collection and defending it from botanical disaster. I can also eat six mandarins in one sitting — call it fruit expertise, call it vitamin C prowess. The career story is below, and it's a strange one: engineering degrees, a market stall, an art school, and Apple.
Areas of Expertise
Creative Direction · Brand Campaigns · AI Campaign Production · Editorial & Content Design · Art Direction Motion & Visual Storytelling
Creative director and visual storyteller with 12+ years making brands impossible to scroll past — from performance creative at Match Group to editorial systems at Apple and Warner Bros. Discovery. My current focus: AI-assisted campaign production, taking concepts from strategy to finished film without a traditional pipeline. I think in systems, direct with intention, and build creative that works as hard as it looks good.
Email
contactvickydesigns@gmail.com
My story
*
My story *
My journey into design began after I moved to the U.S. following my marriage. I had earned both a bachelor's and a master's degree in engineering, but I found myself drawn back to something I'd loved since childhood — drawing, painting, and creating.
What started as a creative outlet quickly became something bigger. I began selling my artwork at local markets, and during one exhibit someone suggested I explore graphic design. That evening I discovered the world of digital design, and I was hooked on the idea of combining creativity with technology to communicate visually.
I enrolled at the School of the Museum of Fine Arts in Boston, immersing myself in design and learning from photographers, artists, and agencies through internships and collaborations. Each opportunity led to the next — eventually opening doors to startups, global brands, and some of the world's most recognized companies, including Apple, Warner Bros. Discovery, Tinder, and OkCupid.
Looking back, engineering and design turned out to be the perfect combination. Engineering taught me systems thinking, research, and structured problem-solving; design gave me the language to bring ideas to life. That combination has never mattered more than it does right now — because my latest chapter is AI campaign production. Over the past year I've built and directed full campaigns end to end with AI pipelines: strategy, world-building, shot design, and finished films, produced solo. The engineer in me builds the system; the director in me makes the calls.
More than a decade in, every project is still a chance to experiment and tell a new story — and I've never been more excited about the tools I get to tell them with.
Say cheese and gelato! 🍦📸 Family shenanigans from our Italy escapade!
Let’s Talk.
Whether it's a senior creative role, a contract engagement, or you're figuring out what AI production could do for your brand — I'd love to hear about it. Tell me a little below and I'll get back to you within a day or two.