CREATIVE BRIEF
AIConvergence 25 is a premier AI finance summit produced by Maven, bringing together leaders across wealth management, trading, financial security, and bookkeeping to explore the future of artificial intelligence in financial services. The brief called for a comprehensive event design system spanning four distinct conference topics — VaultIQ, WealthMind, QuantAI, and NeoLedger — each requiring its own visual identity while remaining cohesive under the Maven and AIConvergence 25 parent brands across a full suite of physical, digital, apparel, and merchandise touchpoints.
CREATIVE DIRECTION
The design system was built around a retro-futurist editorial aesthetic — bold geometric abstraction, flat mid-century modernist illustration, and a warm restrained color palette anchored in sage green, violet, purple, caramel tan, and beige. Each sub-brand owns a unique abstract geometric illustration and serif logotype, unified by a shared beige accent and black typographic system. Photography art direction referenced the warm honey timber columns and polished marble floors of the venue architecture, creating a consistently premium atmosphere across banners, session cards, badges, lanyards, wristbands, sweatshirts, and branded merchandise.
