Great dates come from great connections - that’s why OkCupid shows off who you are beyond a photo. Meet new people and find love based on what makes you, well, you - because you deserve it.
Illustrations
I developed the creative concept for this cross-platform ad campaign across Facebook, TikTok, and Snapchat, reaching over 2 million users and generating more than 4 million impressions. The campaign achieved a 6% engagement rate and a 1.4% click-through rate — outperforming platform averages. It was incredibly rewarding to see the concept resonate so strongly with audiences and deliver measurable impact.
Facebook, Tiktok and Snapchat Ads