As Warner Bros. Discovery’s Global Themed Entertainment team continues to expand The FRIENDS Experience to new cities, including Fortaleza, Brazil, I had the opportunity to bring the creative to life for this newest location. I led the artistic direction, shaping the overall color palette, typography, layout, and design systems for the project. I also designed playful, quirky animations using After Effects, AI tools, and CodePen to bring the page and interactive elements to life, making the experience feel dynamic and engaging.

For the Fortaleza location, I infused local Brazilian flair while weaving in all the tiny, beloved nuances of the FRIENDS universe—from set details to signature moments—creating a fully relatable and immersive experience for fans stepping into the world of Central Perk. This included designing webpage articles and interactive content that complemented the motion and visual storytelling, ensuring a cohesive, lively experience across digital touchpoints.