My Role

CREATIVE DIRECTION
SYSTEM BUILDER

Developed and led the rollout of a scalable system of HBO-branded email templates across marketing, HR, and internal communications, supporting leadership announcements, event registrations, and promotional campaigns. Established creative direction, and design standards to ensure consistency and brand integrity at scale, reducing production time by ~40% and enabling cross-functional teams to independently execute high-quality campaigns. Partnered with stakeholders to align messaging with broader brand strategy, resulting in faster campaign launches, increased output, and more cohesive storytelling across touchpoints.