Let’s Make Love
With Rebel
Match collaborated on a captivating campaign featuring actress Rebel Wilson, who playfully staged a mock podcast to highlight the prevalent issue of bad dating behavior, such as ghosting, zombieing, and sharing inappropriate images. The campaign's aim was to shed light on these behaviors and empower Match users to identify and steer clear of them. Rebel Wilson's intention was clear – she wanted to foster a culture where love could flourish and encourage users to "ghost" such negative behavior from their dating experiences. Together, they aimed to make the dating world a more respectful and enjoyable space for all. 😊
Who’s ready to get a Heart On?
Halloween
I had the exciting opportunity to collaborate on a Halloween video for our brand, which Rebel Wilson shared on her Instagram stories. The video garnered significant visibility and sparked remarkable brand engagement. It was a fantastic experience that yielded impressive results for our brand.
Case Study
Initially, the Rebel creative performed exceptionally well, but over time, there was a risk of people confusing different videos as they all featured the same studio setting and Rebel wearing the same outfit. To counter this, we made a strategic decision to create distinct intro cards for each video, giving them a unique feel and identity. This simple yet effective approach prevented viewers from quickly skipping the videos within 2 seconds and successfully reignited traction for the campaign. The new intro cards breathed fresh life into the content and helped maintain engagement and interest among the audience.
Splash page
Upon clicking on the ad, users are directed to this page as their initial landing point before proceeding to fill out the registration form.
Splash page
When users are directed to the registration form via an ad, they first land on this page before filling out the form.