Match is the number one destination for online dating with more dates, more relationships, & more marriages than any other dating site.
My role:
Developed compelling and visually engaging social media campaigns focusing on increasing metrics across various Match Group brands, including; Match, BLK, Chispa, Tinder, OkCupid, Ship, Hinge, and Upward. Created responsive emails & landing pages for our CRM team. Helped in defining a new brand and lead the branding direction on existing brands. Experience using data to enhance design - especially in performance marketing channels.
Blog Post Illustrations
I wanted these illustrations to tell a story, so I ensured they were designed to reflect the user’s personalities and environment.
The couple phone kiss illustration had the highest CTR of 0.81% and drove Imp/Reg of 133%, also the window people and virtual movie date couple were not far behind at CTR of 0.77% and 0.63% respectively and Imp/Reg of 92% and 88%.
We started using gifs in email headers and noticed a +17% increase in subscriptions(1900subs). These eye-catchy gifs with subtle animation drew more clicks on the mystery discount offers.
Instagram Post
I incorporated many interesting gifs to bring our post to life on occasions like Beyonce’s birthday, Christmas, etc.
Poll Ads
Youtube, Facebook and Snapchat Ads
We ran these ads on social channels for promoting different feature launches within our product.
Snapchat Lens and Filter
I created some special lenses for Valentine’s Day and Galentine’s Day for brand awareness. The Valentine’s day lens was quite successful, with actress Gabrielle Union sharing it on her social feed. We achieved a successful share rate of 15% on this lens.
