Romeo and Juliet

Match orchestrated a compelling campaign inspired by the timeless tale of Romeo and Juliet, shedding light on the contemporary issue of bad dating behavior, including ghosting, zombieing, and sharing inappropriate images. The campaign's primary objective was to raise awareness about these behaviors, equipping Match users with the knowledge to identify and avoid them, thereby empowering them in their dating experiences.

Led creative for a national streaming TV campaign on Hulu and other OTT platforms as part of Match Group media buys — estimated to generate tens of thousands of new user registrations, contributing to measurable trial acquisition and engagement.