With 55 billion matches to date, Tinder is the world's most popular dating app, making it the place to meet new people.
In-app Survey
Tinder wanted to conduct an in-app survey for a User Motivation Study. The below designs helped in alerting members to the fact that they could qualify for a cash incentive which helped get traction in some harder-to-reach demographics (like 25+ female population) which was great. We were able to get all the survey respondents we needed (660 total completes in just 4 days) very quickly as we had a time-sensitive turn around for the ‘User Motivation Study’.
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