About Upward
Did you know if you put "Jesus", "God" or "Bible" in your dating profile on mainstream dating apps, you are 25% more likely to get swiped left on. 👎
Now if you're new to dating apps getting swiped left on is not a good thing. Left means no, left means pass. Upward's goal is to turn this judgment against Christian singles on its head. Will you join us? Our mission is to allow members to be who they are, perfectly imperfect growing followers of Jesus. Help us #makejesusviral by putting "Jesus" in your profile because at Upward that is a profile deal maker.
My role:
Lead the visual and brand direction for Upward across all social and paid channels. Helped in defining a new brand engagement strategy on the Snapchat and Tiktok channels.
HULU Campaign
The below campaign ran on HULU for 4 months and drove a 15% increase in registrations. It was a very successful campaign.
UAC, YT and FB
The advertisements below were crafted to narrate the experiences of our Christian users.
Upward Social Posts
These posts used emoji to make the message more interesting and tied environmental designs to catch attention.
Mobi to App Screens
Snapchat titles, FB, and Display ads
Snapchat Lenses
I designed exclusive lenses to support Upward's Fall campaign, known as Christian Girl Autumn. Christian Girl Autumn is a curated campaign that will guide you through being fall date ready. Including CGA’s counterpart Faithful Fellow Fall.
Lens Icon
Kindly utilize your Snapchat app's camera, aim it at the snap codes above, and tap and hold with your finger to experience the lens.