My role:
Developed compelling and visually engaging Snapchat lenses focusing on increasing app installs across various brands like Chispa, BLK, and Upward. Helped in defining a new brand engagement strategy on the Snapchat channel.
Snapchat Lenses
I developed unique lenses to promote the partnership between Chispa (the dating app for Latino singles) and Tragos, the ultimate party card game tailored for Latinos. Tragos features cards with questions relevant to Latin culture. Chispa is integrating Tragos' engaging questionnaire features into its platform, allowing users to match with others based on similar answers.
Lens Icon
Kindly open your Snapchat app's camera and focus it on the snap codes above. Hold your finger on the screen to experience the lens.
Snapchat Lenses
I created some special lenses for Easter for brand awareness for Upward (The dating app for Christian Singles).
Lens Icon
Kindly open your Snapchat app's camera and focus it on the snap codes above. Hold your finger on the screen to experience the lens.
Kindly open your Snapchat app's camera and focus it on the snap codes above. Hold your finger on the screen to experience the lens.