My role:
Developed compelling and visually engaging Snapchat lenses focusing on increasing app installs across various brands like Chispa, BLK, and Upward. Helped in defining a new brand engagement strategy on the Snapchat channel.
Snapchat Lens and Filter
I created some special lenses for Valentine’s Day and Galentine’s Day for brand awareness. The Valentine’s day lens was quite successful, with actress Gabrielle Union sharing it on her social feed. We achieved a successful share rate of 15% on this lens.
Snapchat Lens and Filter
I created some special lenses for Día de Muertos for driving brand awareness. We achieved a successful share rate of 15% on this lens. This was a multi-tap lens with three face makeups and headgear options. The lens on the right was a card flip lens that tells the user about their Calaveras personality.
Please scan the above snap code with Snapchat app camera to try the lens. Point your camera on the above image and hold your finger down for a brief second. The lens will pop up for trial.
Snapchat Lenses
I developed unique lenses to promote the partnership between Chispa (the dating app for Latino singles) and Tragos, the ultimate party card game tailored for Latinos. Tragos features cards with questions relevant to Latin culture. Chispa is integrating Tragos' engaging questionnaire features into its platform, allowing users to match with others based on similar answers.
Lens Icon
Kindly open your Snapchat app's camera and focus it on the snap codes above. Hold your finger on the screen to experience the lens.
